LA CAMISETA ONE FABRICADA POR EDUN, VENDE MAS DE UN MILLON!

Recurso: EDUN

Edun LIVE Hits 1 Million Tee Shirts Sold!
July 31, 2007

Since edun LIVE launched in 2005, the brand has produced and sold in
excess of one million t-shirts helping to achieve its long-term goal
to deliver trade and drive sustainable employment in sub-Saharan Africa

DUBLIN, Ireland, July 31 /PRNewswire/ — edun LIVE is a core brand
extension of the socially conscious clothing label Edun and began in
2005 when it produced the promotional merchandise for U2’s ‘Vertigo’
tour. From the fields where the cotton is picked, to the spinning,
knitting and finally the garment making, all edun LIVE products are
100% produced in Africa with options of either 100% African certified
organic or 100% combed African cotton. edun LIVE calls this initiative
‘grower to sewer’ African, meaning that every step of the supply chain
benefits from the production of the t- shirt.

The brand’s sole mission is to increase trade and drive long-term
sustainable employment in sub-Saharan Africa. This mission will be
reached via the high-volume sales of blank merchandising t-shirts,
which will be marketed specifically to the promotional products
industries.

The t-shirts are essentially a blank canvas for companies, schools,
non- profits, artists, bands and brands to use as promotional
merchandise. Anyone with a desire to encourage products made ‘grower
to sewer’ in Africa can benefit from an association with edun LIVE.

Since launch, countries of manufacture have increased from Lesotho
through to Uganda, Tanzania, and South Africa with the fabric being
sourced from Mauritius, Uganda and Tanzania and raw cotton from
various countries in Africa. In order to augment trade, edun LIVE aims
to put forth a business model that is a proof of concept to other
companies. In effect, a demonstration that big brands can do business
– and do it very well — with developing countries like those in
sub-Saharan Africa.

Edun LIVE has had the following positive impact on its factories to
date: the hiring of additional employees from the local communities
(fifty in one factory and thirty in another), increased capacity of at
least 10%, and investment in incremental machinery. edun LIVE factory
managers have also commented that since working with edun LIVE, they
have not only witnessed an increase in production, but have also
learned valuable skills in both merchandising and management.

In February of 2007, edun LIVE produced the first t-shirts made
entirely in Uganda for export in the history of the country. This
event was commemorated by a ceremony at the factory in Kampala, which
was attended by President Yoweri Museveni, the US Ambassador, as well
as the factory workers themselves. In addition, the t-shirts were 100%
Ecocert certified garments (not just cotton), and the first t-shirts
exported under the African Growth and Opportunity Act (AGOA).

Since its inception in 2005, edun LIVE has received orders for over
$3,000,000 (1,500,000 pounds Sterling) worth of t-shirts all over the
world, and it is gathering momentum every day. U2, Coldplay, R.E.M,
Aveda, MAC Cosmetics, Amnesty International, Oxfam, and Live 8 are
among a few of the big names and events that have ordered their
t-shirts from edun LIVE. In addition to sales made in the traditional
merchandising and promotional t-shirt market, edun LIVE has also
started edun LIVE on Campus — a means for university students to get
involved in the mission of edun LIVE through a true-to-life academic
program whereby the students effectively run a t-shirt business. edun
LIVE on Campus has met tremendous success so far, and Barnes and Noble
College Bookstores will be selling the t-shirts in their stores this year.

The offering

The Edun design team designs edun LIVE products. One-third of the
t-shirts are organic and are available in a pure color palette
including Positively Black, Great White and Super Natural. The
offering comprises unisex styles as well as men’s, women’s, toddlers
and kids. With style names inspired by Mitochondrial Eve — the
universal matrilineal ancestor to all humans who is believed to have
lived over 140,000 years ago in what is now Ethiopia, Kenya or Tanzania.

To order

Product can be ordered on-line at http://www.edun-live.com/, by phone
+353 1256 1289 or through our distributors which are listed on the web
site.

The product is competitively priced and is guaranteed to be shipped
within a couple of days to anywhere in the world.

© PR Newswire Association LLC, 2007.