@U2, April 09, 2015
U2 fans should start getting used to the Salesforce logo for the next two years, as the band’s partnership with the data management company is set to last for at least that long, according to Lynn Vojvodich, Salesforce executive vice president and chief marketing officer. I spoke to Vojvodich at the Salesforce World Tour in Boston today.
Vojvodich made clear that the partnership is far greater than just the behind-the-scenes management of the tour. She said that Salesforce representatives will be on the concourse levels in the arenas during the U2 concerts to promote an app-based product that fans can download. While she wouldn’t go into details, she said the app will elevate the fan experience with the band, as well as connect fans in a way they haven’t been before.
A pretty special release arrives for Record Store Day on April 18th: the Deluxe version of Songs of Innocence – on double black vinyl.
The two 12″ 180g black vinyl discs come inside the ‘white label’ sleeve.
Disc One features Songs Of Innocence while Disc Two features the bonus tracks from theDeluxe CD release – ‘Lucifer’s Hands’, ‘The Crystal Ballroom’, ‘The Troubles (Alternative Version)’, ‘Sleep Like A Baby Tonight (Alternative Perspective Mix by Tchad Blake)’, ‘Invisible’ – plus the Acoustic Sessions.
It’s a strictly limited edition – each copy is numbered – and when you get yours, you’re also supporting your local participating indie store.