UPDATE: Updating an earlier story in Bits and Bytes, Billboard.com is now reporting that the new U2 world tour’s name will be “U2360” and not “Kiss the Future” as has been previously reported.
The 360 comes from the stage architecture, which is slated to be a stage-in-the-round at midfield allowing fans 360-degree viewing access.
More information will come on Monday when the tour is formally announced.
To read the Billboard story, visit http://www.billboard.com/bbcom/news/exclusive-u2-readies-360-global-tour-1003948418.story
March 06, 2009
Posted by: Rashas
According to Billboard, U2’s upcoming world tour will be called Kiss the Future (Update: NEW TOUR NAME “U2360º”). As has previously been reported, the tour begins in Barcelona, Spain, on June 30. U2 will stay in Europe through Aug. 22, then hit the U.S. on Sept. 12th in Chicago. The band will play in North America until Oct. 28, and plans on working the globe until the fall of 2010.
Playing in a 360 configuration will increase the capacity by about 15%-20%, depending on the stadium. The configuration opens up myriad opportunities for scaling ticket prices. The top ticket price will be slightly higher than last time and the bottom price will be lower, with the floor seats — the closest to the stage — the lowest priced. Field level is going to be $55, and there will be 10,000 tickets a show, every show, at $30. The price points are $250, $90-$95, depending on the market; $55 and $30.
On-sales will begin in Europe in mid-March, and North American on-sales will start in late March/early April. U2 will also resurrect its random upgrade program first seen on the Elevation tour in 2001, where select fans purchasing GA tickets will be moved closest to the stage.
Stay tuned for the official announcement and tour dates on Monday, March 9th.